Kim Wittmers
Chief Marketing Officer
Kim joined the Boulay team in 2010, with a focus on blending effective marketing and business development strategies for successful growth. With decades of B2B marketing experience, she thrives on integrating marketing channels with business development processes—creating winning results.
Accomplishments
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- Developed and implemented focused demand generation email campaigns that increased the open and inquiry rate to improve marketing return on investment
- Increased business development tool awareness for each stage of the sales process. Edited and provided additional creative guidance to resource staff. Initiated various internal campaigns involving awareness of target market, available campaign material and closed loop process for tracking in coordination with business leaders.
- Successfully launched internal proposal database geared toward client servers and business developers. Focused content, templates and resources toward national consistency of brand and regulatory compliance. User surveys indicate successful implementation.
- Analyzed various data to identify target market industries for growth strategies. Researched and provided guidance to senior leadership. Coached marketing leadership team in selection criteria.
- Implemented Voice of the Client (client loyalty program) with 100% participation. Analysis identified key marketing strategies aligned with customer needs, client service improvement, new products and cross solution opportunities
- Led rebrand research, analysis, design and launch with a commitment to ongoing initiatives that reinforce living the brand internally and externally
- Designed and implemented Boulay Way, a new business development process. Collaborated with Executive team and implemented the initiative to over 80 employees with ongoing analysis and coaching.
- Increased Customer Relationship Management (CRM) users by 585%
- Increased marketing return on investment through multi-channel marketing by 20% year over year and achieving key performance indicators
- Identified marketing efficiencies, best practices and reduced costs to best meet the firm’s immediate and long-term needs for growth
Education
- University of Minnesota—B.S. Child Psychology
Personal Interests
- Canoeing and camping in the BWCA
- Coaching and watching her children’s lacrosse teams
- Spending weekends at the lake cabin
- Hiking
- Renovating her mid-century modern home
- Making jewelry
- Quilting
- Gardening
Favorite Books
- A Walk in the Woods by Bill Bryson